Saltstate Studio partners with talent acquisition and employer brand teams to create recruiting content that actually converts. We handle the strategy, the shoot, and the story — so you can focus on the hire.
Most employer brand programs are built on borrowed templates and stock-photo aesthetics. Candidates have seen it before — and they scroll past it before they ever reach your jobs page. The content that should be closing top talent is quietly costing you offer acceptances.
Your careers page says "we value people" but shows the same glass-conference-room shot as your competitor. Candidates notice.
Your EVP exists in a Confluence doc somewhere. It has never been translated into the kind of content that makes a finalist candidate say yes.
You have a small team, a real story, and a recruiting goal — but no system to produce content at the pace hiring demands.
One focused engagement. A clear audit, a messaging system, and six weeks of content — ready to hand to your team and run.
A structured review of your current employer brand presence — what's working, what's missing, and what's actively hurting you.
A clear, differentiated articulation of why the right candidate would choose you — built from real employee interviews and leadership alignment.
A repeatable content engine that keeps your employer brand active — even when your team is stretched thin.
Saltstate Studio is built on eight years of in-house employer brand experience at one of the largest tech companies in the world — running creative operations at scale across dozens of business units, markets, and hiring goals. This isn't agency theory. It's a system that was tested inside one of the most competitive talent markets on earth.
The studio is based in San Diego, CA and works with in-house talent teams at mid-market and growth-stage companies. Engagements are structured to deliver fast — typically inside 6–10 weeks — with assets your team can actually use and repeat.
The boutique model is intentional. You work directly with a senior creative director — not a junior account team — from brief through delivery.
Led global employer brand content strategy across 12 business groups, producing 300+ employee stories at scale.
Directed EVP development and candidate-facing content system for a global cloud platform's technical recruiting — aligning brand across a 40,000+ engineer hiring goal.
Built creative frameworks for hardware and consumer device teams — photo, video, and written assets across multiple product lines and markets.
Produced culture content and EVP messaging for an entertainment platform's employer brand launch as a top creative employer in LA and NYC markets.
A 20-minute call where we review your current employer brand presence and identify your highest-leverage opportunities — no deck, no pitch, just honest feedback.
Select the standalone audit, the full EVP framework, or the ongoing content system — or all three. Scopes are clear, timelines are fixed.
You get a senior creative director embedded in your process. We interview, write, direct, and deliver — on schedule.
Every engagement ends with assets, frameworks, and documentation your team can repeat independently. The goal is to build something that lasts, not a dependency.
Most clients start with the audit, then convert. The audit is the map — the retainer is how you execute it.
The Talent Brand Score Card walks you through 20 signals that predict whether your employer brand is converting — or costing you candidates.